It's interesting to see how same products are marketed in different regions. For example: I have a Canon Eos 400D DSLR-camera. And in Europe (and some other places as well) it's known as Eos 400D. What is it called in USA? It's Canon Digital Rebel XTi. Before 400D we had 350D. In USA it was called Digital Rebel XT.

Why do they do that? Obviousy because different people (in this case, Americans vs. Europeans) respond differently to branding. But I can't help but feel that the Eos's branding in USA is... silly. It's like they had Gillette handle the branding. I wouldn't be one bit surpised if Eos 450D was called "Digital Rebel XTi Turbo" in USA.

Related to this: reality does mimic fiction. It even has two strips!

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