I occasionally get that "Why are they doing this?"-feeling when dealing with companies. Last month when Apple and Emi announced that they will start selling DRM-free track on iTunes that even have higher quality than DRM'ed songs, I jumped on the opportunity and downloaded "Wish you were here" by Pink Floyd. Whole album (even though price of individual songs was increased somewhat, the price of albums didn't change, so it makes more sense to get whole albums now), 256kbit/sec, DRM-free. And after spending some quality-time with that album (yes, it really is one of the greatest albums ever made), I decided that it's time to take one step further: Next download would be "The dark side of the moon".
Yesterday I decided that this is the time, and I launched iTunes. First sign of trouble: TDSOTM is indeed for sale in iTunes, but next to it are words "partial album". Um, did they run out of ones and zeroes, so they can't have the whole album in there? Why else would they be missing "Great gig in the sky" and "Us and them"? And not only that... There's no way to actually buy the album! What you CAN do is to buy individual track from the album, at 1,29e a piece. No, you can't buy the album for 9.99e. Not even the partial album.
And... Why do I get the feeling that the whole album WAS on sale not too long ago? And even if it wasn't... Why are they doing this? They have Pink Floyd in iTunes. All their albums. Except the one they are most famous for. How do consumers benefit from this crap? Seriously, answer me that!
What will I do now? I'll probably go to the library, loan the damn CD, and rip it to my computer. And I actually WANTED to buy it! But if think that they encourage me or others in to buying that album by omitting certain songs from it, and making us buy it one song at a time (so it will cost more) they are sadly mistaken. I will get it for free instead.
Here's a novel idea: Provide consumers with quality products for good price and people will pay for them. Screw them over and... they will not.
Yes, I'm now few moments older, and I spent that time cursing this crap.
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